Technology

YouTube May Get New ‘Podcast’ Homepage, Audio Ads: Report


YouTube seems to have plans to take over podcast space industry giants like Apple and Spotify. An 84 -page document was allegedly leaked that allegedly outlined a road map presented by the company. The document is believed to be intended for podcast publishers. According to this leaked document, YouTube should be planning to improve the ingestion of podcasts into its platform. There is also expected to be a new podcast homepage with a familiar YouTube layout.

The report comes from Podnews, which claims to have an 84 -page presentation produced by YouTube. It does not share a complete presentation but focuses on a segment labeled ‘Looking Ahead’. The report suggests that YouTube will get a dedicated ‘Podcasts’ homepage at youtube.com/podcasts (URL does not currently work) for better search and discovery. The online video sharing platform is said to be developing a simple and easy way for podcasts to be uploaded to its site. YouTube is also said to be planning to bring audio ads sold by Google and other partners for its viewers to listen to music, podcasts and other audio content.

YouTube is said to be updating its analytics by integrating new data metrics designed for audio -oriented creators. The move aims to seamlessly integrate its data with industry -standard podcast measurement platforms such as Nielsen, Podtrac and Chartable.

Spotify is reportedly also developing a new ‘audio news feed’ to make it easier to find podcasts on its app. Videos allegedly about new vertical feeds have also appeared that showcase a dedicated ‘Podcast’ button in the app. The feed reportedly has a TikTok -style vertical layout filled with podcast clips from the creators that listeners might enjoy. Spotify is believed to use technology developed by Podz, which it acquired last year, to automatically select podcast clips.


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