For the first time, Koo App has released observations related to the recent Assembly Elections held in the states of Uttar Pradesh, Punjab, Uttarakhand, Goa and Manipur. The data reflects the sentiments of Indians who for the first time had the opportunity to create a community and use their mother tongue on micro -blogging platforms. With election polls going digital through virtual rallies and e -campaigns, Koo – which enables online expression in ten native languages - saw significant appeal in terms of candidates adopting and leveraging platforms to reach out to their voters across the province, and in local languages.
Data revealed that of the 690 newly elected MLAs from across five states, about 28.4 percent or 196 candidates were present on the platform during election season, and actively leveraged Koo’s multilingual feature to communicate electronically with voters, sharing updates. and receive feedback – all on a real -time basis. Koo’s inclusive approach, which empowers Indians to express themselves in the language of their choice, in addition to various breakthrough features such as dedicated tabs for election updates, Chat Rooms and Live features – helps candidates drive their narratives online and engage in public. discourse with their electorate base.
The data focused specifically on two important states namely Uttar Pradesh and Punjab, which exhibited separation of winning candidates from all political parties such as Bharatiya Janata Party (BJP), Samajwadi Party, Aam Aadmi Party (AAP), Indian National Congress (INC). ), Rashtriya Lok Dal (RLD), Shiromani Akali Dal (SAD) and others who leveraged its platform and features to boost voter sentiment ahead of the elections.
This insight sheds light on the emergence of multilingual micro -blogs, and how Koo – as the largest platform for native language expression – gained momentum during the voting season. In addition to interacting with voters in Hindi and Punjabi, candidates are aggressively leveraging Koo’s innovative Multilingual (MLK) feature – which enables real -time translation of messages across multiple languages on the platform. This feature saw a 442 percent increase in usage in the period from January 10 – March 10, 2022, compared to the previous two months, with candidates leveraging MLK to increase their reach across the region.
A Koo spokesman said, “Koo has enabled candidates from all political parties to harness the power of the Indian language, with more than a quarter of newly elected MLAs from five states leveraging our platform to reach their electorate base. The MLK feature reiterates our belief that India is multilingual. requires a multilingual platform to express itself.As a transparent, impartial and neutral application, Koo plays an important role in not only enabling conversation and engagement between candidates and voters, but also raising awareness and enlightening voters to make informed decisions.Furthermore, Koo reflects the mood of the public without the distortions created by fake accounts and bots.Over 95 percent of Koo users have created their accounts using mobile numbers, thus limiting the presence of bots on the platform.Thus, this data marks the emergence of Koo as the platform of choice for people Indians share their thoughts and opinions in their mother tongue. “
During the election, conversations about Koo reflected the sensibilities of voters, especially from UP and Punjab. While UP voters are largely involved in the discourse on the re -election of the current BJP Yogi Adityanath government; the conversation featured prominent leaders such as Yogi Adityanath, Akhilesh Yadav, Swami Prasad Maurya, Rahul Gandhi and Aparna Yadav. Meanwhile, among Koo consumers from Punjab, the anti-incumbent factor is high-powered, with consumers talking about changes in the government. The newly elected Punjab Chief Minister Bhagwant Mann, former CM Charan Singh Channi, and leaders like Arvind Kejriwal, Rahul Gandhi and Navjot Singh Sidhu have been widely talked about by Koo consumers from the state.
The Koo app was launched in March 2020 as a multilingual micro -blogging platform to enable Indians to express their feelings online in their native language. The smart features of the Koo App are now available in ten languages - Hindi, Marathi, Gujarat, Punjabi, Kannada, Tamil, Telugu, Assamese, Bengali and English. In India, where no more than 10 per cent of people speak English, the Koo App democratizes the voice of Indians by empowering them to share thoughts and express themselves freely in the language of their choice. Among its innovative features, the platform’s translation feature enables real -time translation of broadcasts across various Indian languages, while maintaining the sentiment and context of the original text. This increases reach and gains greater appeal for consumers. The Koo app has 20 million downloads and is actively leveraged by leading people across politics, sports, media, entertainment, spirituality, as well as arts and culture to connect with their target audience in their native language.