Instagram Returns Chronological News Feeds With ‘Follows’ and ‘Favorites’: How It Works

Instagram on Wednesday announced Favorites and Following, two chronological news feed options for users in the service. This feed option will allow users to see the latest posts from the accounts they follow on the platform, in the order in which they have been posted. The service says that users will be able to easily switch between both Favorites and Following feeds-and return to the default Home feed that shows positioned posts and suggested posts, in a non-chronological order. You’ll find more details up front about what you’ll see in the Favorites and Following feeds.

The Meta -owned service reveals that users who select the Following feed will see posts from the accounts they follow on the service. These will be displayed in chronological order, showing users the latest posts from their friends. The default Instagram ‘Home’ feed is designed to show users the position of posts in a non -chronological order, influenced by a variety of factors including interactions with accounts, user activity, information about posts and the people who uploaded them.

The new Instagram Favorites and Following feeds will display posts in chronological order
Photo Credit: Instagram

Instagram users will also have access to a new Favorites feed that lets users view posts from specific accounts, such as their good friends or their favorite creators. Users will be able to add up to 50 accounts they follow to their Favorites list, which can be modified at a later stage. Instagram says that users will not be notified when you add and remove them from your Favorites list. While posts from these users will be displayed in chronological order, Instagram also revealed that these accounts will be displayed higher when users switch back to the default Home feed, not chronologically.

Favorite and Following feeds are first detected by feature tracker Alessandro Paluzzi in September, but the feature was not launched to users at the time. Gadget 360 was able to confirm that the feature was enabled and working on iOS earlier on Wednesday.

To switch to the new Following and Favorites feeds, Instagram users can tap Instagram in the top left corner of the app on the Home feed, then tap on one of Following or Favourite. Typing Favourite for the first time will ask the user to add an account to the list, by tapping Add to Favorites options. Users can switch back to a staged feed at any time by tapping on Following or Favourite at the top of the screen and select Home.

Instagram initially offered a stream of photos in chronological order when it launched in 2010. However, as more users started joining the service, it became difficult for users to see all posts from people they follow, according to the company. Last year, the company revealed that by 2016, users lost 70 percent of all posts in their feeds, prompting phased feed development. Instagram told Gadgets 360 that it won’t default users to new chronological feeds, as its research shows that people are more satisfied with tiered feeds.


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