Snapchat will be adding special Holi-themed AR lenses, Gulaal Bitmoji, Holi playlist curators, Holi-themed content, and more to celebrate the Holi festival. Users can add location-specific filters to their photos (geotags) from 500 different locations in India and 32 different cities. In addition, Holi stickers and Bitmojis will be added.
Snapchat has also introduced a fun ‘Holi Beard’ lens and a Holi wishing lens to connect and celebrate with users. In addition to the Snapchat app, these lenses will also be available on partner devices such as Samsung Fun Mode and Google Camera Go.
At first, Community Lenses are ready to appear on Snapchat Maps in India. Snapchat will be able to activate these special Holi lenses created by members of the Snapchat Lens Network community directly on Snap Maps.
For those looking for specific Holi entertainment options, festival-themed content will also be available on the Discover and Spotlight platforms.
Speaking about these special features of Holi, Durgesh Kaushik, Snapchat’s Director of Market Development for India and South Asia, said: “Snapchatters are constantly looking for special and fun ways to celebrate with their friends and family. Our AR technology skills have been our “We’ve matched the strength of this with our localization efforts in India. It’s no surprise that a large number of Snapchatter arrived last year with our special Holi AR lenses.”
In addition, special lenses have been introduced along with a dedicated Holi song for users to access in Spotlight videos.
Users can also use Holi AR lenses in ‘Snap Camera’, a desktop application, to add a Holi twist to their virtual appearance.