BCCI has issued a tender for IPL 2023-27 media rights.© BCCI/IPL
Given a loss of nearly Rs 50,000 crore, the Indian Cricket Board on Tuesday launched a media rights tender for the 2023-2027 IPL season. BCCI will organize an e-auction for new bidders for the first time in IPL history and it will start from June 12, said the board’s secretary Jay Shah. “With two new teams, more matches, more engagement, more venues, we are looking to take #TataIPL to a newer and more awesome level,” Shah wrote in his Twitter handle.
“I have no doubt that with this process there will not only be yield maximization but also value maximization, which will be of great benefit to Indian Cricket.” Disney Plus Hostar is the only IPL live streaming platform in India.
With the IPL expanding from 60 to 74 matches after the entry of the Gujarat and Lucknow franchises, there is likely to be a bidding war from its peers which include Zee-Sony and Reliance Viacom 18.
BCCI expects aggressive bidding for digital space between Amazon Prime, Meta and YouTube.
The detailed terms and conditions are mentioned in the ‘Tender Invitation’ (ITT) which will be provided upon receipt of payment of a non -refundable fee of Rs 25 lakh excluding GST, BCCI said in a statement.
ITT will be available for purchase until May 10th.
Interested parties are requested to send details of payments made for ITT purchases via email to firstname.lastname@example.org, he added.
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